October 1, 2022


Reinvent your ride!

Dana CEO: Vehicle supplier poised to thrive in EV era

3 min read

MAUMEE, Ohio — How do you make guaranteed a 118-12 months-previous auto provider survives and thrives in the electric powered car or truck era?

That is the problem James Kamsickas is pondering as CEO of Dana Inc., the U.S. producer of axles, driveshafts, gaskets, electrodynamics and other automobile components.

But it’s a dilemma he is self-assured Dana will remedy in the yrs to come.

By now, the firm has invested $500 million to produce finish e-propulsion devices in-home, with a intention of investing more than $1 billion by 2025. The enterprise has extra than 1,200 patents granted or pending similar to electrification.

Dana expects to not only maintain its posture during the change to EVs, but to benefit from the improve.

Kamsickas factors to a method Dana adopted in 2016, soon right after he joined the enterprise, that known as for it to be “strength-supply agnostic” — equipped to give units for automakers irrespective of how the motor vehicles Dana materials are powered.

“It in essence suggests, we do not seriously care if it really is an interior combustion motor or a full electrical system. We are heading to be prepared,” Kamsickas stated.

He spoke with Team Reporter John Irwin at the company’s Ohio headquarters. In this article are edited excerpts.

Q: As electrification speeds up its pace around the globe, how will Dana’s item mix evolve?

A: System integration capabilities are where by you create value for your purchaser. Just owning bits and pieces — how does that get you any differentiation? It doesn’t. Which is why we designed the company the way we did. It will get back again to the strategy of, wherever the pull-as a result of current market is, we will be there.

The 1st [electric vehicle] market place that arrived was the bus sector. We were completely ready. The up coming sector that came was mostly underground mining. We have been all set. The following marketplace was last-mile shipping and delivery. We have been prepared.

As each just one pulls through, we will use synergies throughout our company and have the item based on the dimension of the motor and the capabilities of the inverter and our over-all scaling of our systems capability.

We have 16 electrification technological facilities. We have set up that. We’re generating worth for customers. They will decide on their spots with us, and we are going to pick our spots with them.

How will Dana’s production footprint evolve for the duration of this transform?

At the conclude of the day, manufacturing is nevertheless production. The core fundamentals of your operating technique, your quality program, your content arranging and logistics systems — all those never transform, no matter the solution you happen to be generating.

We are still going to create where we market. Cost will still be king as it relates to our competition. You are likely to be in the same area code when you’re performing complete 3-in-1 axle programs and so forth. You do not have the luxurious of shipping these things all over the planet.

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